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Author  Richard Tremellen
Posted Date  Fri 19-Oct-2012
Author  Richard Tremellen
Posted Date  Thu 17-May-2012
Author  Alan Fryer
Posted Date  Mon 30-Apr-2012

Customer Segmentation
Views: 246 Favourites: 1
We all know that successfully segmenting your market place should lead to better targeted marketing, getting the right message to the right customer at the right time and improve metrics like acquisition cost, customer loyalty, repeat purchases and higher lifetime value. But many segmentation exercises are completed at huge cost and end up with disappointing results. This paper lays out some commonly made mistakes and why avoiding them will make a huge difference to the benefits you’ll gain
File size 210 KB
Date added: 01-Feb-11
 

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